How Bright Smile Dental captured 3× more after-hours bookings in 6 weeks.

Dr. Maria Rios opened her first Bright Smile location in 2016. By 2024, she had four practices, a steady waitlist, and a problem she couldn't outgrow: the phone.

The problem

Missed calls were costing Bright Smile roughly $18,000 in bookings every month. Half came in after 5pm, when the front desk was gone. Another quarter came from Spanish-speaking patients who hung up if they got voicemail. Dr. Rios had tried a traditional answering service, a second front-desk hire, and a voicemail-to-text tool. None of them booked a single appointment.

"We were losing a booking every time the phone rang after 5pm. Our AI receptionist picks up instantly, speaks Spanish and English, and handles the whole booking — insurance and all. We added a third chair without adding a front-desk hire."

The rollout

Bright Smile went live in 13 days. The Receptionist team trained the agent on two months of call recordings, the practice's insurance roster, and their Nexhealth calendar. A bilingual voice handled English and Spanish calls. Emergencies were auto-routed to the on-call dentist via SIP transfer.

The results

In the first six weeks, Bright Smile saw 3× more after-hours bookings, zero missed calls, and a measurable uptick in five-star reviews mentioning "fast scheduling." The front desk reclaimed 14 hours a week previously spent on callbacks — time they now spend with patients in the chair.

Dr. Rios has since added the web assistant to their site, and is piloting the agent's lead-qualification flow for cosmetic consults.